The aim of this project is for the very people that the Tobacco Industry is aiming at, young people, to see through the illusion and create their vision of how they can make sure the truth behind Tobacco Industry practices are high on their own and future generations’ agendas.
/ WHY GET INVOLVED?
It’s an opportunity for young people in the North West to be involved in taking actions that can make a difference, develop campaigning skills and put forward their ideas to showcase their talent and get their interpretation of Tobacco Industry practices heard.
/ WHAT’S INVOLVED?
EVENTS
Young people, aged 14-18, are invited to attend our events which take place throughout the year. These provide opportunities for them to learn more about the issues surrounding the tobacco industry and to meet other young people who are comitted to having their voices heard.
What is the rationale behind the project?
There is significant evidence, particularly from the States, that one of the most effective ways to tackle smoking and young people is through drawing their attention to the negative practices of the tobacco industry and supporting them to have a voice in challenging these as part of delegitimising the industry. For example, the Truth Campaign, which originated in Florida, has been operating for over 10 years and has been well evaluated, significantly reducing smoking rates among young people. It now operates US-wide.
Why have you chosen 14-18 year olds?
The 14-18 year age group has been selected as this is the time when the majority of youngsters begin to smoke, but many people of this age do not realise the hidden issues behind the tobacco industry, including deforestation and child labour, Rather than preaching to young people, we want to encourage them to do their own research, search behind the myths, see through the illusion and uncover the truth for themselves.
How will young people be supported to continue their advocacy roles after the launch?
We have a dedicated Youth Advocacy Manager to support young people and Youth Workers throughout the Smoke & Mirrors project.
In addition, the project has been working closely with existing tobacco youth advocacy projects in the region and we hope that young people that take part in Smoke & Mirrors will be encouraged to join some of these groups.
Our parent organisation, Smokefree North West is committed to investing in supporting youth advocacy beyond the Smoke & Mirrors project. This will be done in partnership with the existing and developing young advocacy groups in the region and will include a networking event for young people and a stakeholder event to support further.
/ WHO IS BEHIND THE CAMPAIGN?
Smokefree North West is a region-wide NHS initiative, funded by all 24 Primary Care Trusts in the North West. Smoking is the single greatest cause of preventable illness in the North West. Smokefree North West aims to tackle tobacco related health inequalities, improve policy and legislation and make sure people have the support they need to quit smoking. Cultural change is the goal, to de-normalise tobacco in society and reach for a tobacco free future, particularly for children and young people.
To download the Smoke & Mirrors Resource pack and Campaign Weekend Application Form click here
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