The aim of this project is for the very people that the Tobacco Industry is aiming at, young people, to see through the illusion and create their vision of how they can make sure the truth behind Tobacco Industry practices are high on their own and future generations’ agendas. It’s an opportunity for young people in the North West to be involved in taking actions that can make a difference, develop campaigning skills.
There is significant evidence, particularly from the States, that one of the most effective ways to tackle smoking and young people is through drawing their attention to the negative practices of the tobacco industry and supporting them to have a voice in challenging these as part of delegitimising the industry. For example, the Truth Campaign, which originated in Florida, has been operating for over 10 years and has been well evaluated, significantly reducing smoking rates among young people. It now operates US-wide.
The 11-18 year age group has been selected as this is the time when the majority of youngsters begin to smoke, but many people of this age do not realise the hidden issues behind the tobacco industry, including deforestation and child labour, Rather than preaching to young people, we want to encourage them to do their own research, search behind the myths, see through the illusion and uncover the truth for themselves.
WE WILL CONTINUE TO SUPPORT YOUNG PEOPLE’S PARTICIPATION IN THE PROJECT BY:
Providing opportunities for them to have a lead role in the project and it’s developemtns, and in participating in peer training, conferences and also taking direct action.
The project has been working closely with existing tobacco youth advocacy projects in the region and we hope that young people that take part in Smoke & Mirrors will be encouraged to join some of these groups.
Smokefree North West is committed to investing in supporting youth advocacy; This will be done in partnership with the existing and developing young advocacy groups in the region and will include a networking event for young people and a stakeholder event to support further.
For more information regarding the Smoke & Mirrors Terms & Conditions Click here
For more information on the Privacy Policy Click here
For any more information regarding the campaign see Frequently Asked Questions
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