What is Smoke and Mirrors?
Smokefree North West is challenging the region’s young people to unveil existing negative practice within the tobacco industry.
The aim of the campaign is to encourage 14-18 year olds to research the hard facts behind the tobacco industry in order expose the truth themselves, including issues such as child labour and deforestation.
Marketing towards young people remains a major problem. Whilst tobacco advertising was banned in 1997, cigarette displays behind shop counters, and the positioning of vending machines in public places are just different forms of advertising. There are also other hidden issues. Smoking in movies and on television misleads people into thinking that smoking is more common than it is, and research suggests that movies play a big part in young people taking up smoking. In addition, child labour is widely employed by the tobacco industry, with children in Malawi, Africa, being paid 11p for working 12 hours a day, while 26% of the total deforestation in Malawi, is a result of tobacco production.
Smoke & Mirrors actively encourages young people who smoke or who do not smoke to get involved as their views are needed in this debate.
So we are asking YOU to get involved, become a Campaigner and express your views!
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