Matt Littler & Darren Jeffries pledge their support.

Smokefree North West is challenging the region’s young people to unveil existing negative practice within the tobacco industry with the launch of its short film competition.

The aim of the campaign is to encourage 14-18 year olds to look beyond the film and TV industry’s portrayal of smoking as being ‘glamorous’ and challenge them to research the hard facts behind the tobacco industry in order expose the truth themselves.

The three winning films will be produced as a 90 second online viral for Youtube and at least one of the films will be premiered and screened in the regions cinemas. Amongst the judging panel is ex-Hollyoaks actors, Matt Littler and Darren Jeffries, who will also work with the winners to produce and direct the winning films.